Harley-Davidson via Unsplash

Amidst a significant and unexpected Q2 loss, Harley-Davidson continues to push forward.

Reeling from several ambitious decisions (a hasty international expansion and roll-out of a new, expensive electric motorcycle) new CEO Jochen Zeitz is grounding the company back to its roots in hopes to turn things around.

While no stranger to reviving former die-hard brands (Puma), Zeitz’s aptly named “Rewire” plan aims to focus on core products, remove manufacturing efficiency’s and withdraw from under-performing markets.

Already doing poorly before the pandemic, Harley-Davidson asked Zeitz to step in around April after the departure (or forced exit) of his predecessor.

Does this situation sound familiar to anyone?

If you’ve ever stepped into a role aboard a sinking ship you might recall the pressure of everyone’s eyes on you, waiting for your next steps as they wonder how you’ll fix your inherited problems.

Teachable moment:

Instead of trying to find the next innovative or creative solution, take some time to look inward and identify the opportunities for change that are within arms reach.